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How a Muslim Kid from Small-Town Winnipeg 
Turned a Little Idea Everyone Thought Would Fail

...Into a Global, Trend-Setting Institution 
With More Than 180,000 Raving Fans Worldwide
Muhammad Alshareef, 
Founder of Multiple International Enterprises
In Both the Non-Profit and For-Profit Sectors…

...Will Teach You 
How To Carve Out Your Own WOW Idea,
Become A Person Of Influence, 
And Leave A Lasting Legacy In This World.

This is...
How To Become A NicheHero!

A Personal Letter From The Desk of Muhammad Alshareef

Dear Friend, 

Warning: this is one of the longest sales letters you will ever read. 


-- First, it includes a lot of ‘teaching’, typically viewed as a no-no in selling. In reading this, you’ll gain a lot of insight and tips that’ll change your perception on business, “socialpreneurship”, legacy building - and what it means to be a NicheHero. 

-- Second, while this IS a letter about BUSINESS and LEADERSHIP, and doing it differently, it’s more than just about making money or attracting a following. It’s about discovering your talent, influencing real change, and loving what you do - whether you want to launch a business, run a charity, start a movement, lead a team, or do something simply as a hobby.

-- Third, because at the end of this letter, I’m going to ask you to make an important and, frankly, not inexpensive decision, you’ll need a lot of information.

It Isn't About What You Know (Or Don't Know)

There’s no shortage of business programs out there. They’ll teach you how to master tools of business, they may even give you complete blueprints…

...but they won’t develop who YOU need to BE to run a lasting, profitable project that makes you happy and benefits your community.

Take for example a smart, young brother I spoke to - let’s call him Khalid. 

He took an ecommerce course, learned how to sell online, got the complete ins and outs…

...and after he made some money, Khalid suddenly fizzled and stopped. 

When I asked him why, he said he found no passion, no motivation in the work he was doing. 

When I was still a young kid in Madinah, I knew I could do something wonderful for Islam. 

The idea was to teach intensive weekend seminars - something nobody was doing at the time. They said it wouldn’t be profitable, that it wouldn’t go very far…

We’re now at 40+ cities worldwide, more than 180,000 students taught, and 19 years running, alhamdulilah.

Rule #1 of NicheHero

When you believe in your idea, 
you’ll have the passion to put in the work. 

Yes, I’ll teach you how to uncover your own WOW idea so that you’re:

  • passionate about it (and slay procrastination)
  • profitable with it (even if others say you won't)
  • benefiting the community (with confidence and authority)

It Isn’t About How Much Money You Have (Or Don’t Have)

The #1 reason that stops people from starting an idea is falsely believing it takes a lot of financial capital. 

That may be the case if you’re selling physical products, but that certainly isn’t true for a service-based business - now the dominant sector at 78.8% of business.

Everyone can offer a service - and it doesn’t take money to do it.

Take for example the story of Vern’s Bullseye.

It seemed Vern was a master at axe throwing; so he was asked, “Hey Vern, how do you land every axe perfectly at its target?

He smiled and said, “Oh that’s easy. I throw the axe, then I draw the bullseye where it lands.”

Cheating? Not exactly. 

In NicheHero, we find out where your axe lands (that’s your strength) and build a WOW idea and profitable service project around it (without the need for financial capital).

Rule #2 of NicheHero

When you deliver your strength and talent to world, your authority will grow your circle of influence. 

Yes, I’ll teach you how to:

  •  build your confidence in the face of self-doubt
  • strengthen your authority in the face of criticism
  • exact your influence as a leader
  • ​attract 1000 true fans even in a noisy market

Who Should Take the NicheHero Program?

The power of launching WOW projects based on radical WOW ideas works for more than just entrepreneurs and non-profits.

If you’re an employee, you can use the power of starting wow projects from inside your company, leading to promotions and success of your overall company. Promotions, bonuses and fun come for those employees who know how to do this. 

If you’re a community leader or activist, you can use the power of starting and growing wow projects to make a REAL difference in the community. Leading and mobilizing communities towards a cause is simply coming up with wow ideas and making them successful. 

If you’re a hobbyist, you can use the power of starting and growing wow projects to take your hobby to the next level and boost your sense of accomplishment. 

Meet some of The NicheHero Graduates


Ghulam Kehar founded Amaanah Refugee Services. Using the principles of NicheHero, Ghulam led a passionate team to support and resettle more than 10,000 refugees in Texas. 


Winner of the NicheHero Competition, Saiyyidah Zaidi launched Millionaire Muslimah, and went on to specialize in high performance coaching, human potential and financial management.


Moutassem Hameedy is an Imam, motivational speaker, and a corporate trainer on leadership and career development.


Leenat Jilani is now an associate lawyer and Hafidha. She was inspired through NicheHero to take ownership of her legacy and benefit her community.


As Vice President, Dr. Waleed Basyouni led the innovative and international AlMaghrib Institute, creatively adapting it to constant global change.

Public Relations

Navaid Aziz is a leader in public relations, focusing on best practices in sensitivity and diversity training. He shares his expertise on community-based intervention and prevention with the courts, governmental and non-governmental organizations, and law enforcement.

The Bottom Line: 
NicheHero Will Develop Who You Become

In the last 20 years, I’ve launched businesses, dawah projects, consulted global enterprises, met and learned from multi-millionaire entrepreneurs and coaches. 

In NicheHero, you’ll get insider information and direct access to me and my two decades worth of experience.

You’ll learn how to develop:

  •  behavioural flexibility in the face of obstacles
  • confidence in the face of self-doubt and criticism
  • ​action-based attitude in the face of procrastination
  • ​charismatic leadership to rally followers around your vision and ideas
  • ​scientific methods for birthing creative, WOW ideas
  • acceleration for your goals and successes
  • authority as the single hero in competitive markets

Here Are The Details

NicheHero is taught LIVE ONLINE over 3 weeks, surrounded by an Elite Tribe of NicheHeroes.

Module #1

How To Think Creatively And Discover Your WOW Idea so you can stand out as the HERO even in a competitive field.

Module #2

How To Be The Person Of Influence And Attract “5K Raving Fans” while slaying criticism, procrastination, and isolating your weaknesses.

Module #3

How To Attract Your All-Star Team who will support and carry your legacy forward.

Module #4

How To Understand The Psychology of Wow Management so you can grow into the leader you’re meant to be.

Module #5

The Creative Art Of Cloning so you can turn your idea world-class.

Module #6

How To Sustain Through Success Peaks, Valleys, And Plateaus so you can ensure your legacy is everlasting.

Plus Exciting Bonuses 

NicheHero is taught LIVE ONLINE over 3 weeks, surrounded by an Elite Tribe of NicheHeroes.

Bonus #1

Elite Tribe of NicheHeroes so you're immersed in a safe space to share ideas, support one another, and raise each other up.

Bonus #2

How To Unleash Your Creativity & Innovate Like Apple

Bonus #3

From Stranger to Raving Fan: How To Create & Deliver Your Free Gift

Bonus #4

Behind-The-Scenes of Setting Up Your Mailing List

Bonus #5

What Every Business Owner Should Know: 
Bookkeeping & Accounting 101

Bonus #6

Your First Sale: How To Set Up An Automatic Payment Processor

Bonus #7

Interview With Surprise Guest 
(Launches 7-Figure Campaigns & Masterminds)

Bonus #8

Master List of Everything You’ll Need A-Z and Where To Find It

Who Do You Want To Be When The World Comes Out Of this pandemic?

The world is changing - and it’s urgent you pivot. The ground is shifting from beneath your feet faster than it ever did before.

When we come out of this pandemic, the landscape will look strikingly different. What worked for you in the past, may no longer serve you in this new world. 

You can get started on your new path alone, but as any business leader will tell you, how costly the path to success is without knowledge, experience, or mentorship. 

Inside NicheHero, the goal is to give you a clearer, more definitive blueprint than you’ve ever seen or possessed before, for achieving whatever business/influence/legacy/charity goals you may have, while absolutely defying all normal, common, ordinary boundaries and restrictions society has dictated - on speed, ease, and independence. 

Twenty years ago, I would have done anything in the world to attend NicheHero and learn from someone with the experience I now have. Someone who had been there, done that - so that I would know in advance what works and what doesn’t, saving me valuable years AND hundreds of thousands of dollars. Someone who had LIVED what was in the textbooks - so that I could read in his face what no ink had ever printed.

Twenty years ago, lonely Muhummad Alshareef, when you didn’t even know me, I cared so dearly for a seminar like NicheHero. It is from that burning 20-year old love I designed this NicheHero leadership journey. For you

My friend, you have it in you to succeed. You have a calling to influence change; and there will never be a better time than right now - to invest in yourself and your legacy

Risk-Free Guarantee

You've reached this far in the letter, which means you're highly considering answering the call and taking action. 

To make this decision easier for you, here is my personal guarantee. 

If for whatever reason, you're unhappy or simply not ready to take action on the blueprint taught in NicheHero, then you'll have 14 days from the start of the Live class to let us know, and your money will be returned to you - 100% - no hard feelings. 

And because I don't take your trust in me lightly, I'd like you to keep the pre-class bonuses as a thank you for joining me anyway.


This Is Your Defining Moment

the time to decide is now

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