Warning: this is one of the longest sales letters you will ever read.
-- First, it includes a lot of ‘teaching’, typically viewed as a no-no in selling. In reading this, you’ll gain a lot of insight and tips that’ll change your perception on business, “socialpreneurship”, legacy building - and what it means to be a NicheHero.
-- Second, while this IS a letter about BUSINESS and LEADERSHIP, and doing it differently, it’s more than just about making money or attracting a following. It’s about discovering your talent, influencing real change, and loving what you do - whether you want to launch a business, run a charity, start a movement, lead a team, or do something simply as a hobby.
-- Third, because at the end of this letter, I’m going to ask you to make an important and, frankly, not inexpensive decision, you’ll need a lot of information.